Jordan sport’s bid to become smoke free has been boosted by the ongoing FIFA U17 Women’s World Cup, which has been declared a ‘smoke-free’ success to date.
As the tournament enters the quarter-final stage this week, the Local Organising Committee (LOC) says its anti-smoking campaign, run in co-ordination with Tobacco Free Jordan, has made a huge difference to the fan experience in the stadium.
“With all eyes on Jordan for the region’s first-ever FIFA U-17 Women’s World Cup tournament, it is our responsibility to provide football fans of all ages with sporting facilities from which they can enjoy this mega sporting event safely and comfortably,” said LOC CEO, Samar Nassar.
Founding member of Tobacco Free Jordan, Zeina Shahzada, added: “With the largest sporting event in the Kingdom’s history being declared a non-smoking tournament, we are hopeful that this campaign will inspire sporting officials across the country to make all Jordanian sporting events smoke-free, thereby establishing a strong association between athleticism and the tobacco-free lifestyle.”
The tournament kicked off on September 30 and will run through to an October 21 final.
The ban on tobacco seeks to protect fans and players alike from the dangers of second-hand smoke exposure, while also reaffirming the concept that tobacco use is inherently incompatible with sports.