Jordan’s Olympic team heading to Rio de Janeiro this week has been sent on their way with the smiles of the Kingdom, following a three-month campaign.
The Jordan Olympic Committee teamed up with partner backaldrin for the Smile Like a Winner campaign which motivated Jordanians to show their support for the athletes competing at the Olympic Games from August 5-21.
A specially themed truck made a number of visits to popular spots with thousands of fans having their ‘smiling’ pictures taken. More than 1,000 were handed over to the delegation in a commemorative shield to show their support.
“It is encouraging to know that so many people have got behind us already and we will do our best in Rio to make them all proud,” said Jordan chef de mission, Nadin Dawani.
The Smile Like a Winner campaign attracted more than 65,000 followers on Facebook and engaged with up to 6,500 people every day.
The campaign was a joint effort between JOC and backaldrin The Kornspitz Company GmbH which is the leading manufacturer of baking products in Austria, operating in more than 100 countries worldwide. In 2006 it commenced manufacturing opwerations in Jordan which supplies baking products to the Arab region and Africa.