JOC LAUNCHES BID FOR JORDAN TO SMILE LIKE A WINNER
Apr 27, 2016
The Jordan Olympic Committee (JOC) is celebrating 100 days to go until the 2016 Olympic Games by launching a campaign in association with its partner backaldrin for Jordan to Smile Like a Winner.
The big multi-sport event will get underway on August 5 in Rio de Janeiro, Brazil, and Jordan will be participating in several sports with two athletes already qualified and more hoping to book their places in the coming weeks.
To mark the 100-day milestone today (Wednesday) in Al Hussein Youth City, the JOC launched a campaign to garner support for Team Jordan over the coming weeks as well as raise awareness for the global celebration.
“The Olympic Games is a celebration for the whole world and Smile Like a Winner will give all Jordanians the opportunity to play their part and show their support,” said Lana Al Jaghbeer, JOC Secretary General.
The Smile Like a Winner truck will tour the Kingdom over the next few weeks offering the general public an opportunity to win prizes by taking part in a sporting challenge inside the back of the truck. Fans are also invited to show their support by posting cheering pictures and selfies to Facebook using the hashtag #SmileLikeAWinner.
JOC partner backaldrin has launched a special ‘Nashama’ bread to support the campaign and will hi8ghlight the importance of nutrition.
“The right nutrition contains healthy wholegrain bread. Wholegrain bread is a particularly valuable part of a sports-based diet. It contains all the health substances found in the cereal grain, as well as plenty of fibre, vitamins and minerals, giving you the strength and endurance you need during sports, school and leisure time,” said Mahmoud Khader, Vice President of backaldrin Arab which is the leading manufacturer of baking products located in Jordan. It is the sister company of Backaldrin The Kornspitz Company GmbH, which supplies baking products to the Arab Region, African Countries and some Asian Countries. backaldrin employs more than 65 employees.
Boxer Hussein Ishaiash, 21, and taekwondo star Ahmad Abu Ghaush, have already secured their places at this summer’s Olympic Games while swimmer Khader Baqleh, 17, has achieved the B qualification time and is awaiting confirmation for the plane to South America
Other athletes are continuing their bids to qualify in boxing, judo, swimming and triathlon.
For information on where the truck will be visiting in the coming weeks, follow the Jordan Olympic Committee on Facebook and Twitter.
