The Jordan Olympic Committee is celebrating International Women’s Day by encouraging all Jordanian females to embrace sport and healthy living in their lives.
The worldwide celebration aims to empower women and girls and the Jordan Olympic Committee is playing its part with a social media campaign called “The Female Faces of Living Sport”.
Living Sport is the initiative created by the Jordan Olympic Committee to encourage all Jordanians to make sport and healthy living a part of their lives, and for one day only it will focus on females.
Throughout the day, images of ordinary women will be posted telling their story of how they manage to exercise and stay healthy despite their busy schedules.
These images will appear on the official Jordan Olympic Committee Facebook and Twitter pages with the goal to reach hundreds of thousands of Jordanians.
International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity, and this year Jordanians are urged to #pledgeforparity.
The Jordan Olympic Committee is at the leading edge of equality in the region, with a clear strategy to encourage women in sport whether it be a career, competition or participation.