The online voting system for the Black Iris Sports Awards has reached an incredible 1.1 million Facebook pages, the Jordan Olympic Committee has revealed.
As voting closed over the weekend, Facebook analytics showed that the five shortlists reached the news feeds of 1,108,040 accounts, following an online frenzy of liking, sharing and commenting which spawned a massive 452,424 votes.
The figures smash all previous records and provided the 21 athletes included on the shortlists with unprecedented exposure, promoting their remarkable achievements to the mass public like never before.
The Facebook voting takes up 50% of the final marks to decide who will win the five top awards, and the online voting, which attracted thousands of fans, making up the remaining 50%.
The results are a closely guarded secret and will be revealed at a gala dinner next month.
The Black Iris Sports Awards, created by the JOC in 2005 to recognize sporting excellence, has five categories: Sportsman of the Year; Sportswoman of the Year; Young Achiever (female) sponsored by Peak; Young Achiever (male) sponsored by Backaldrin; Paralympic Athlete of the Year.