The Jordan Olympic Committee (JOC) has held a workshop for Mu'tah University’s Sports Science Faculty students to learn about sports marketing and the Olympic Values.
Held at the JOC’s Olympic Preparation Centre, the workshop was attended by more than 30 students studying for bachelor and masters’ degrees in physical therapy and sports management.
The workshop included a detailed explanation on the concept of sports marketing followed by the methodology behind creating the JOC’s national strategy for the Kingdom’s sports scene.
Nasser Al-Majali, JOC Secretary General, welcomed the students by explaining the importance of academia in the Olympic Movement, in addition to introducing the National Sports Strategy and its outcomes over the past two years. Professor Amjad Al-Madanat, Dean of the College of Sports Science, expressed his delight at the workshop’s success, which detailed the Olympic Values as well as sports marketing. This workshop comes as part of the JOC’s efforts to open channels of cooperation with educational institutions to promote sports culture and awareness.