Jordan Olympic Committee Vice President, Dr. Sari Hamdan, has participated at a forum on Scientific Research in Sports Economics organised by the Bahrain Olympic Committee.
Dr. Sari presented the topic of Sport and Investment, ROI and described how companies and co-operations can optimise returns from their sponsorship investment in sport.
He pointed out that the relationship between sport and the economy first rose to prominence at the 1992 Barcelona Olympics, when leading global brands competed to become sponsors.
During the forum, Dr. Sari added that TV rights were now the major contributor to budgets with 47% of the Rio Olympic Games’ revenue coming from TV rights, with only 5% generated by tickets sales.
This event is part of the Nasser bin Hamad Scientific Research Award in the field of sports, launched in 2012 by HRH Shaikh Nasser bin Hamad Al Khalifa, Representative of His Majesty the King for Charity Works and Youth Affairs, Supreme Council for Youth and Sports Chairman, and Bahrain Olympic Committee President.